The xenotext offers no redemption, no written promise of hidden treasure, no icon of value, no delivery of some precious, proto-signifying, specie. What was a past meaning, waiting intact and whole to be claimed, independent of the act of retrieving it, is displaced by a de-mythologised future significance, fractured, open and inherently plural. For the xenotext there is nothing to retrieve; there is only language in a state of potential and never actualised interpretation. What it signifies is its capacity to further signify ..Its value is determined by its ability to bring readings of itself into being. A xenotext thus has no ultimate ‘meaning’, no single, canonical, definitive, or final ‘interpretation’: it has a signifed only to the extent that it can be made to engage in the process of creating an interpretive future for itself. It ‘means’ what its interpreters cannot prevent it om meaning.
The xenotext offers no redemption…
Brian Rotman, Signifying Nothing (1987)
The word is now a virus.